Twitter Ads

As one of the largest social media platforms in the world, Twitter has many opportunities for businesses of all sizes to advertise.

Twitter Ads Agency

Through the Twitter Ads platform, there are a range of ways to expand the reach of your business on Twitter. This is done by setting up different campaigns, ad groups, and adverts. Twitter Ads can appear in multiple places on the Twitter platform such as: Twitter Timeline Twitter Profile Twitter Search Publisher Network Twitter supports a range of advert types, including text, images, and videos. As with most other social media platforms, Twitter displays ads alongside organic content, so it is important to create an engaging advert that attracts attention.

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How are Twitter Ads Targeted?

Twitter Ads primarily use demographic targeting, where you define your audience by factors such as gender, age, location, and device. You can then add advanced targeting based on users' interests, behaviours and keywords such as movies, TV shows, etc.

Once you have set your targeting, the Twitter Ads algorithm will then show your advert to the users who are most likely to complete the goal you have set, such as website traffic.

When building your targeted audience on Twitter Ads, it is important to balance the number of users in your audience with how specific your advert will be to those people. The larger your audience, the more likely the Twitter Ads platform will be able to optimise your advertisement placement to maximise your goals. However, the more specific your audience is, the more personalised you can make your advert, which should increase engagement.

How can Twitter Ads help my Business?

Twitter has a very large, very active user base. Data shows that at the end of 2019, Twitter had over 145 million daily active users globally. Globally, the United Kingdom is the third-largest country for Twitter users.

For businesses, this provides a large amount of potential reach. When combined with advanced targeting, analytics and machine learning, businesses can grow quickly and cost-effectively using Twitter Ads.

Twitter as a platform reaches a different demographic of users to other platforms such as Facebook or Instagram, and therefore, for some businesses, it can be a lot more beneficial to advertise on Twitter.

At NoVoodoo, we build a full Digital Marketing strategy for clients that evaluates which platforms will be most beneficial, which can effectively work together, and monitor the results to continually optimise them.

What do Twitter Ads Cost?

Twitter Ads typically tend to be more expensive than other social media platforms. This is for a range of reasons, including the demographics of users of the platform, the demand from advertisers, and the number of advertisement placements Twitter offers.

However, as with all Digital Marketing, the end return on investment is often the most important metric. For businesses that have an offering suitable for Twitter Ads and Twitter users, the higher initial cost can be justified by better results.

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