Facebook Ads

Facebook Ads are paid advertisements that can appear on Facebook’s News Feed, Marketplace and Messenger, among other placements. As Instagram is owned by Facebook, you can also choose for your ads to appear on the Instagram Feed, Instagram Explore and Instagram Stories, as well as Facebook’s Audience Network.

Facebook Ads Agency

Knowing which placements to target your ads to is only a small part in creating a Facebook Ads campaign. You will also need to consider factors such as:

Audience targeting
Campaign objective
Budget
Creative/ad copy
Conversion tracking

Our team of social media marketing experts will be able to advise whether Facebook Ads is the right advertising platform for your business. From here, we can build a researched strategy that may involve the use of additional digital marketing platforms, as more often than not they work best in conjunction with one another.

Why Work With NoVoodoo On Your Facebook Ads?

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Facebook Ads Management

 

Why use Facebook Ads?

Facebook Ads allows you to reach new and already existing customers when they are browsing on social media, giving you the opportunity to increase your customer base, generate leads or increase your sales by putting spend behind social media posts. 

Facebook is the largest social media platform in the world, with over 2 billion monthly users, so it is more than likely that your customer base is on Facebook. With social media becoming more and more prevalent in our everyday lives

Social media advertising platforms like Facebook have created the opportunity to interact with your customers wherever they are, 

When creating a strategy for Facebook Ads, there are a lot of important factors to take into account. NoVoodoo has broken this down into five key areas:

 

Business goals

What are your business goals for the next 3/6/9/12 months?

In order to build a Facebook Ads strategy, you need to set targets and goals. Having something to aim towards will ensure that you are making meaningful decisions when it comes to creating, targeting and optimising your Facebook Ad campaigns. 

 

Audience

Who is your target audience? 

Facebook Ads can be targeted in a variety of ways, including location, interests, demographics, behaviour and lookalikes. Finding the right audience to target on Facebook Ads can be difficult, particularly if you aren’t aware of who your target audience might be. Understanding how to find, create and target your audience on Facebook is essential to ensure that the right people are seeing your advertisements. 

 

Competitor Analysis

Are your competitors using Facebook ads?

Taking a look at your competitors Facebook Advertising can give you helpful insights into what might be working for them, what they are offering to their customers that you may also be able to offer and inspiration for advertising creative.

You also may be able to identify where there are potential gaps in the advertising that your competitors are doing. 

 

Funnel

How are you targeting users at each stage of the buying funnel?

Understanding your customer’s journey is going to make it far easier to target your audience with the right users, message and platform at each stage. At first, you may not know the journey your customer takes, but this can be developed over time as data is accumulated.

Nowadays, it is likely that each users journey will be different and an omnichannel marketing strategy must be adopted. This is where you are present at each stage of your customer’s journey, no matter the platform they use. 

 

Copy & Creative

What engaging content and messaging do you have to use in your Facebook Ads?

Facebook is built to be an engaging platform, therefore, the more engaging your content is, the better your advertisements are going to perform. This is because Facebook wants to see that users are enjoying the content they are seeing and keep their experience of using Facebook as positive and enjoyable as possible. When choosing your content, you will also want to think about where your customer is in the buying funnel.

Facebook Ads Optimisation

In order to optimise your Facebook advertising, it is essential that the correct tracking had been out in place. This includes installation of the Facebook Pixel to allow you to create custom conversions and make changes to your campaigns based on reliable data, Google Analytics tracking using UTM tags and also custom conversions that are relevant to your campaigns. 

Once your advertisements have accumulated enough data, you can then begin to make optimisations based on this. This might include optimising the placements that your ads are shown, the audiences you’re targeting and the creative and text in your advertisements.

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More information about Social Media Marketing that you may find useful

Learn more about Facebook Ads

How are Facebook Ads targeted?

Unlike paid search advertising, Facebook Ads are targeted using audiences built on demographics, interests, behaviours and location. There are also options to target custom audiences from your website and those who have interacted with your company previously.

The final option is lookalike audiences, which is where you can instruct Facebook to create an audience based on the common qualities of people in another current top-performing audience you have.

Who should I target on Facebook Ads?

The audiences that you choose to target should depend on what you’re looking to achieve and the results you’re looking for. Before creating a campaign on Facebook Ads, you will need to evaluate your current customers (if you have this data available) as this will allow you to make more informed decisions about who to target.

How can Facebook Ads help my business?

Facebook Ads is a fantastic advertising platform, but it doesn’t mean it is necessarily right for every business. Facebook has been proven to work for both e-commerce and lead generation, and has produced great results for many companies. However, without researching and creating a well-informed strategy, it is also easy to waste your budget.

How does the Facebook algorithm work?

The Facebook algorithm is dynamic, so it is a good idea to keep on top of changes. However, something that will Facebook will always be looking to do is engage its users. Therefore, it is important that you create engaging content and also deliver it to the right audience.

How much do Facebook Ads cost?

How much you spend on Facebook completely depends on your business, your budget and what you want to achieve. Spending money on Facebook is easy, so the key is understanding where to utilise your budget to get the best results.

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