Technical SEO is part of the SEO strategy we use at NoVoodoo to ensure your website is optimised for all search engines to crawl and index the pages you want to rank. Choosing which elements of Technical SEO your website needs to implement is key, and will become a driving force for your SEO strategy.
Local SEO is the strategy we use at NoVoodoo for all local businesses to ensure they gain the awareness and traffic they desire from the locations they want to target. It is important for any website, shop or office - which people will search before visiting - to optimise your website and offline marketing, so they are able to find you.
Technical SEO is the process of improving the technical aspects of your website to increase the ranking of its pages in search engines. Making a website faster, easier to crawl, and understandable for search engines are all key main elements of technical SEO. While there are many more advanced aspects involved, these are the targets that should be aimed for. Technical SEO is on-page SEO, involving changes and improvements to anything on your website. It shouldn't be confused with off-page SEO, which is about generating exposure for a website through other channels.
Every time a user searches on Google for a product or service, Google wants to showcase the best possible results from their query. To do this, Google will crawl your website and rank it based on numerous factors. So, whether or not your content is the best online, without technical SEO, Google won’t be able to crawl this and deliver it to the user.
Using Technical SEO and improving your website will be rewarded with Google being able to index your content, higher rankings and perhaps even rich snippets.
On the flip side of Technical SEO you should also be regularly checking for any errors or mistakes that could cost or have a detrimental effect on your search results. Make sure you’re checking for problems such as broken links, robot.txt files, and missing metadata.
There are many advanced tactics and workings which go into a well oiled Technical SEO plan. However, we have highlighted the seven key characteristics that should be reviewed and implemented as a priority for your website.
Speed - A fast website, on both desktop and mobile, will improve user experience, with Google knowing a slower website decreases optimal experience. Try and make sure your website is loading up quicker than three seconds - you don’t want to lose well-earned traffic.
Crawlability - Make sure your website is crawlable for search engine robots and spiders, so your pages are able to rank. A key part of crawlability is a good internal linking structure.
No Broken Links - Internal and external links are key to Technical SEO, but just as important is making sure you have no broken links on your website. The user will certainly leave your website if they land on a 404 page, and Google also looks at sites with 404 pages unfavourably. Make sure you audit your site and fix broken links.
Confusing Duplicate Content - Duplicate content, whilst not confusing to the user, certainly confuses search engines. Which page should search engines rank? In cases of duplicate content, they will normally all be ranked lower. To fix this issue, look at placing canonical links onto the page you want search engines to rank.
Secure Site - A secure website is a technically optimised website. The most crucial thing to implement here is HTTPS. HTTPS makes sure no one can intercept the data being sent between the browser and the site.
Structured Data - Using structured data will give you an advantage over competitors when search engines crawl your site during a query. It helps search engines understand your website, content, and business better. Using Schema on your website and pages you want to rank will help search engines, and also make your content eligible for rich results.
XML Sitemap - A list of all the pages on your website. The XML Sitemap serves as a roadmap for search engines on your site. Make sure you are telling search engines exactly what your website structure is and how your pages link with each other.
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