Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is the process of making changes that increase your website's ranking and presence on search result pages. It involves making changes on your website (on-page SEO), on other sites/platforms (off-page SEO) and via technical changes. SEO is an ongoing process and not a quick fix, and our team will work with you during this process to achieve your targets in Content, Technical and Local SEO.

SEO Agency

We are a digital marketing team in the UK, based in Lincolnshire

We specialise in Search Engine Optimisation (SEO) and understand the important role SEO plays within your overall digital marketing strategy.

At NoVoodoo we don't confuse you with technical jargon and promises of number one spot for 100's of keywords, instead, we promise you what is actually important to your company: A high return on investment.

There are many elements to our SEO services, including technical SEO, on-page SEO and Local SEO. You may not require all of them, but what we do at NoVoodoo is tailor the perfect strategy for what you do require. From extensive keyword research and competitor research, we aim to fully understand your company, market and target audience before we implement and strategy, because without understanding you how can we ever think we can possibly reach your objectives and goals?

With any search engine optimisation strategy the end goal is to build awareness, drive traffic and to deliver results. With the right plan and content marketing, we will look to rank you for the keywords that do exactly this. Gone are the days of it being effective to simply try and rank for keywords that don't actually deliver results, and we aim to not simply tell you how well you are ranking but how your results have increased through our work.


SEO Meaning

SEO stands for Search Engine optimisation and is the process for ranking search terms for your offering on search result pages. This is done through various techniques to help search engines crawl and understand your website and offering.

We can split Search engine optimisation and the method of helping your keywords reach the top of search results into three main categories, which include:

Each of these parts of SEO optimisation has important roles to play within your overall strategy but which ones to optimise and target all depend on your goals and where and how your company wants to grow.

What is your company offering? Are you a B2B service or a B2C retailer? Are you targeting a national or a local audience? These are just some of the questions we will ask you at the early stage of our SEO strategy to determine the right way forward for you. 

Once we understand your business and your objectives we can work with you to create a strategy which can be broken down into one of or a combination of:

Your objectives and monthly/yearly targets are important to grow your business on the search engines organically, as well as understanding your target audience and market overall. Together, once the initial digital strategy has been decided, we can begin working on the SEO elements required. 

Below we discuss in more depth around the methods of SEO, please click for the links for more information on the elements involved.


Types of SEO 

Technical SEO

As we discussed above, SEO is a process which involves many different methods and elements to create a successful organic strategy. The first method we usually see clients come to us with is technical SEO. Technical SEO needs to be implemented at the start of any website creation and should be continued to be optimised throughout your journey to gain the best results. 

Something we often see is a website where technical SEO has been neglected, with too much emphasis on content, backlinks and website design. Remember, if Google and other search engines don't understand your website, why would they rank it? More importantly, even if potential customers are seeing your website, if it isn't technically sound, are they going to stay around? 

Here is a list of some of the key elements of Techincal SEO (more information on our Technical SEO page) and make sure you are taking these into consideration as you don't want all your content and off-page efforts going to waste:


On-Page SEO

So you've made sure your website is working to a technical level. Now you need to start building your on-page SEO and showing search engines and potential customers your service or product. 

On-Page SEO is the process of optimising the content on your individual webpages in order to gain relevant traffic organically from the search engines. On a top-level this sounds quite straightforward, but at NoVoodoo we discuss with you your target audience and the keywords you want to rank to actually grow you business or revenue. As nice as it is to say you are number one on Google for a certain keyword, it isn't much help to you or your company if this doesn't actually drive high-quality traffic and a return on your investment. 

We have more information to help you on our on-page SEO section but for a brief overview here are some of the elements you need to be looking at when you are either creating a new website, landing page or are trying to optimise your current pages:

Technical and On-Page SEO is often mistaken for the same thing as both incorporate optimising the pages on your website. Both are equally as important and need to be part of your strategy to get the organic search results you are looking for.


Off-Page SEO

The opposite of working on the content and technical aspects of your website, this incorporates all off-page work to increase your search result rankings. A different set of elements and method to help rank but equally as important, it is certainly a good idea to have all three as part of your overall SEO strategy. For more information visit our Off-Page SEO section of the website but below is a brief overview of what you need to take into consideration to help rank on search engines:

More information about Search Engine Optimisation (SEO) that you may find useful

Learn more about Search Engine Optimisation (SEO)

What does SEO stand for?

SEO stands for Search Engine Optimisation and is the process of making changes to the of your website in order to increase your organic ranking on search engines such as Google and Bing.

Are SEO and SEM the same thing?

SEM, or Search Engine Marketing, is an umbrella term encompassing both SEO (Search Engine Optimisation) and PPC (pay-per-click). It refers to any marketing activity on search engines and therefore includes both paid and unpaid activity.

What are SEO tools?

There are many free and paid tools that can assist you in your search engine optimisation. These range from keyword analysis tools, ranking tools, content effectiveness tools, link building tools and more.

What are SEO keywords?

SEO keywords are the words and phrases in your website content that you want your website to rank for organically. When choosing your target keywords, you will want to research the competitiveness and search volume, as well as the quality of traffic you’re likely to receive.

What are SEO backlinks?

Backlinks are links that are created when one website links to another and are an important factor to SEO. Search engines will view backlinks almost like a vote of confidence from one website to another that the other website is worth linking to. They are especially valuable when linked from a website with high authority (high ranking).

What are SEO citations?

Citations are online mentions to your business’s NAP (name, address and phone number). They can help customers find your business online and can also impact your local search engine rankings. Directories are a great place to get citations from, however, you can also get them from social media websites, press releases and blogs.

Why is SEO important?

Search Engine Optimisation is important to increase your organic ranking on search engines. Essentially, the better your SEO is, the higher you will rank and the more free traffic you’ll receive.


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