Search Engine Optimisation (SEO) is the process of making changes that increase your website's ranking and presence on search result pages. It involves making changes on your website (on-page SEO), on other sites/platforms (off-page SEO) and via technical changes. SEO is an ongoing process and not a quick fix, and our team will work with you during this process to achieve your targets in Content, Technical and Local SEO.
Local SEO is the strategy we use at NoVoodoo for all local businesses to ensure they gain the awareness and traffic they desire from the locations they want to target. It is important for any website, shop or office - which people will search before visiting - to optimise your website and offline marketing, so they are able to find you.
Technical SEO is part of the SEO strategy we use at NoVoodoo to ensure your website is optimised for all search engines to crawl and index the pages you want to rank.
Choosing which elements of Technical SEO your website needs to implement is key, and will become a driving force for your SEO strategy.
SEO stands for Search Engine Optimisation and is the process of making changes to the of your website in order to increase your organic ranking on search engines such as Google and Bing.
SEM, or Search Engine Marketing, is an umbrella term encompassing both SEO (Search Engine Optimisation) and PPC (pay-per-click). It refers to any marketing activity on search engines and therefore includes both paid and unpaid activity.
There are many free and paid tools that can assist you in your search engine optimisation. These range from keyword analysis tools, ranking tools, content effectiveness tools, link building tools and more.
SEO keywords are the words and phrases in your website content that you want your website to rank for organically. When choosing your target keywords, you will want to research the competitiveness and search volume, as well as the quality of traffic you’re likely to receive.
Backlinks are links that are created when one website links to another and are an important factor to SEO. Search engines will view backlinks almost like a vote of confidence from one website to another that the other website is worth linking to. They are especially valuable when linked from a website with high authority (high ranking).
Citations are online mentions to your business’s NAP (name, address and phone number). They can help customers find your business online and can also impact your local search engine rankings. Directories are a great place to get citations from, however, you can also get them from social media websites, press releases and blogs.
Search Engine Optimisation is important to increase your organic ranking on search engines. Essentially, the better your SEO is, the higher you will rank and the more free traffic you’ll receive.
Websites are driven by users. So, it makes sense right to create a good user-focused experience to get the most from your website. If you are looking to increase website conversions and keep users coming back to your website heatmaps can help you collect data on how people interact with your website.Read More...
PPC campaigns can be a costly investment, but they can help you achieve your marketing goals. That said, here are three valuable tips in boosting the performance of your PPC campaign to ensure that it's worth paying for.Read More...
In this time and age, it’s not enough to just employ some forms of digital marketing. As a business, you’ve got to make sure they work and that you aren’t just wasting your time, money, and effort.Read More...