YouTube Advertising

YouTube Advertising is run through the Google Ads platform, and allows you to run video and display ads on YouTube. You can decide where and when your ads will be shown, even down to which particular videos you’d like your ads to be shown on.

YouTube Advertising Agency

At NoVoodoo, our team of digital marketing experts will be able to advise whether advertising on YouTube might be the right choice for you as, although it is a fantastic platform, it may not work for every business. Our team will be able to build a full digital marketing strategy with your business goals and objectives in mind, whilst reporting in a language that makes sense to you.

Is YouTube marketing effective?

YouTube has a huge audience, with a billion hours of content being viewed every single day. Knowing this, YouTube advertising has an immense potential reach, and appeals to many different kinds of businesses and users. However, whether a YouTube campaign is effective or not depends entirely upon two factors - content and targeting. There is a plethora of entertaining and highly-produced content on YouTube. Therefore, if your advertisement doesn’t stand out from the crowd, it’s not going to be seen. Having interesting content that is going to grab your users' attention (similar to Facebook Ads) is going to make your advertising far more successful.

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Learn more about YouTube Advertising

Is YouTube marketing effective?

YouTube has a huge audience, with a billion hours of content being viewed every single day. Knowing this, YouTube advertising has an immense potential reach, and appeals to many different kinds of businesses and users.

However, whether a YouTube campaign is effective or not depends entirely upon two factors - content and targeting. There is a plethora of entertaining and highly-produced content on YouTube. Therefore, if your advertisement doesn’t stand out from the crowd, it’s not going to be seen. Having interesting content that is going to grab your users' attention (similar to Facebook Ads) is going to make your advertising far more successful.

How do I target my ads on YouTube?

No matter how good your content is, it won’t convert if you aren’t showing it to the right people. This is what makes ensuring your targeting is correct so important.

There are many options available when it comes to choosing how to target your ads on YouTube, as well as defining who to exclude from your audience.

These include:

Demographic targeting (age, gender, household income, etc.)
Interest targeting (affinity audiences, custom affinity audiences, life events, in-market audiences, custom intent audiences)
Video remarketing
Placements (specific YouTube channels, specific YouTube videos, websites on the Google Display Network, and Apps on the Google Display Network)
Topic targeting
Keyword targeting
Device targeting
When creating a targeting strategy, it is important to first define who the target customers for your business are. From there, you can build a strategy based upon how to reach them best using all the available targeting options, if at all.

Does YouTube advertising work?

Yes, YouTube advertising can work. However, this depends on what you’re trying to achieve. It is unlikely that someone will see your advertisement for a new product/service and will instantly purchase (especially if it is a high-ticket item/service). YouTube advertising performs best when used as a part of the bigger picture, whether that is earlier in the funnel to gain brand/product awareness or for remarketing purposes later on.

How much does YouTube advertising cost?

YouTube has a reputation for being ‘cheap’ advertising. While this is true in some cases, it can completely depend on what you’re marketing, who you’re trying to reach and how competitive that industry is. For example, the more specific you go with your targeting, the more expensive it may become per view. Therefore, it is wrong to call YouTube advertising cheap, especially as the platform becomes more and more competitive.

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