Google Shopping advertisements (previously product listing ads or PLAs) are ideal for driving sales and revenue for e-commerce businesses. At NoVoodoo, our team of Google Shopping experts work with you to find the ideal strategy for your e-commerce business
Paid search advertising is advertising that appears on search engines on a pay-pay-click (PPC) model. It works by targeting specific ‘keywords’ that you would like your advertisements to appear for, and placing a maximum cost-per-click bid to let the search engine know how much you’re willing to pay per click.
Google Display Advertising is run through the Google Ads platform, via the Google Display Network or GDN (comprised of YouTube, Gmail and Google Display partners).
Instead of being text-based, Display Ads can be in either image or video form, and offer many alternative targeting options to Google Search Advertising.
Remarketing Ads are advertisements that you choose to show users who have already interacted with your company in some way. For example, if they have visited your website, clicked on/interacted with a specific ad or liked your social media page.
Remarketing can be an essential stage in the sales funnel. However, contrary to popular belief, it isn’t necessary for every business.
Bing Ads, recently rebranded as Microsoft Advertising, is a search advertising platform owned by Microsoft.
When deciding if Bing Ads is the right platform to use for your business, there are certain factors that should be taken into consideration. For example, Bing’s audience is typically older and a much smaller volume than Google. Therefore, you may find that your campaign performs extremely well on Google Ads, but doesn’t deliver the same results on Bing Ads.
Google Shopping advertisements can appear on the SERP (search engine results page) next to search results, the Shopping Tab on Google, Google Search Partner websites, and the Google Display Network. They are eligible to appear on desktop, mobile and tablet devices.
In order to list your products on Google Shopping, you have to create a product feed from your website and upload this to Google Merchant Center. Once this has been set up and approved, you can begin to create shopping campaigns within the Google Ads platform.
Google Shopping advertisements differ from standard search advertising, which generally uses keyword targeting. Instead, your ads will be triggered when a user is researching your product based on the titles and descriptions of your products, as listed in your Google Shopping Feed.
Google Shopping (previously product listing ads or PLAs) is an advertising service provided by Google. It allows you to advertise your products using an image and price taken from a Google Shopping Product Feed which needs to be uploaded in Google Merchant Center.
A Google Shopping feed is a file which contains details of the products available on your website such as each product's title, image and price. When uploaded to Google Merchant Center, it allows you to advertise your products in shopping campaigns within the Google Ads platform.
When it first launched in 2002, Google Shopping was a free advertising service. Now, you will usually pay each time your Google Shopping ad is clicked (depending on the bidding strategy selected in your campaign settings).
Yes, Google Shopping can increase your sales and is a great option for many e-commerce companies. However, it is important that it is correctly implemented and there any many different techniques/structures/strategies which will effect the performance of your Google Shopping campaigns.
The cost of Google Shopping will vary depending on the products you are advertising, your competition and how much you are willing to pay-per-click. The way you structure your Google Shopping campaigns can also impact the cost, as well as the number of products you are advertising.
A GTIN (Global Trade Item Number) is an internationally recognised, unique number used to identify products. They can be included as one of the categories in your Google Shopping feed and will help Google to classify your products for Google Shopping ads.
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