Google Display Advertising

Google Display Advertising is run through the Google Ads platform, via the Google Display Network or GDN (comprised of YouTube, Gmail and Google Display partners). Instead of being text-based, Display Ads can be in either image or video form, and offer many alternative targeting options to Google Search Advertising.

Google Display Advertising Agency

Our team of PPC experts will be able to create a complete digital marketing strategy for you. If a Google Display campaign is right for your business, we can: Create eye-catching and dynamic content Find the optimal placements, demographics, and audiences Optimise and monitor the campaign, ad, and targeting performance, using analytical data and software Deliver clear and easy-to-understand reports

Why should I use Google Display advertising?

The decision on whether to use Google Display Advertising depends entirely on what you want to achieve and your strategy. For example, display advertising can be useful when used in a remarketing campaign as a ‘step in the sales funnel’. This is because users on the GDN are likely to be in a completely different buying stage than someone who is using high-intent keywords.

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Learn more about Google Display Advertising

Why should I use Google Display advertising?

The decision on whether to use Google Display Advertising depends entirely on what you want to achieve and your strategy. For example, display advertising can be useful when used in a remarketing campaign as a ‘step in the sales funnel’. This is because users on the GDN are likely to be in a completely different buying stage than someone who is using high-intent keywords.

What is the difference between search ads and display ads?

There are many differences between search and display ads, including how they look, how they are targeted and where they are shown. For example, search ads are generally targeted using keywords, whereas display advertising is typically more audience-based.

How are display ads charged?

Like search ads, most display ads are charged on a cost-per-click basis. However, other options are available, such as:

Target CPA (cost per acquisition)
Target ROAS (return on ad spend)
Maximise conversions
Viewable CPM (cost per thousand impressions)

What is the Google Display Network?

The Google Display Network or GDN is made up of over a million websites on Google Search partners (a network of websites that work with Google to show advertisements), YouTube, and Gmail.

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