Bing Ads

Bing Ads, recently rebranded as Microsoft Advertising, is a search advertising platform owned by Microsoft. When deciding if Bing Ads is the right platform to use for your business, there are certain factors that should be taken into consideration. For example, Bing’s audience is typically older and a much smaller volume than Google. Therefore, you may find that your campaign performs extremely well on Google Ads, but doesn’t deliver the same results on Bing Ads.

Bing Ads Agency

Our team of marketing experts will be able to advise you if advertising on Bing is the right decision for your business and, if so, the strategy behind this.

How does Bing Ads work?

Bing Ads is similar to Google Ads, with the general premise being that you bid on your chosen keywords for your ads to appear on the search engine and pay-per-click (PPC) received. Like Google, Bing Ads isn’t entirely limited to keyword targeting - you can also create shopping campaigns and can even link your Google Merchant Center to Bing, as well as having the ability to utilise audience targeting.

More information about PPC that you may find useful

Learn more about Bing Ads

How does Bing Ads work?

Bing Ads is similar to Google Ads, with the general premise being that you bid on your chosen keywords for your ads to appear on the search engine and pay-per-click (PPC) received. Like Google, Bing Ads isn’t entirely limited to keyword targeting - you can also create shopping campaigns and can even link your Google Merchant Center to Bing, as well as having the ability to utilise audience targeting.

Are Bing Ads cheaper than Google Ads?

Bing Ads is often associated as being a cheaper alternative to/version of Google Ads. In some cases, this is true, with corresponding Bing Ads campaigns having a lower cost-per-click and cost-per-acquisition than the mirroring Google Ads campaign. However, this completely depends on the industry, competition level, and your quality score.

How do I track Bing Ads?

Bing Ads can be tracked using the Bing UET (universal event tracking) tag, and can also be tracked in Google Analytics when using UTM (urchin tracking module) tags. UTM tags in Bing Ads can either be created and added manually, or they can be added automatically by changing the settings in your Bing Ads account.

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