Paid advertising online, often called pay-per-click (PPC), is a powerful tool in any digital marketing strategy. Most websites offer paid-for placements on their sites that can be precisely targeted.
We specialise in PPC Advertising and can manage your Search Engine Marketing needs.
Paid search advertising is advertising that appears on search engines on a pay-pay-click (PPC) model. It works by targeting specific ‘keywords’ that you would like your advertisements to appear for, and placing a maximum cost-per-click bid to let the search engine know how much you’re willing to pay per click.
Google Display Advertising is run through the Google Ads platform, via the Google Display Network or GDN (comprised of YouTube, Gmail and Google Display partners).
Instead of being text-based, Display Ads can be in either image or video form, and offer many alternative targeting options to Google Search Advertising.
Remarketing Ads are advertisements that you choose to show users who have already interacted with your company in some way. For example, if they have visited your website, clicked on/interacted with a specific ad or liked your social media page.
Remarketing can be an essential stage in the sales funnel. However, contrary to popular belief, it isn’t necessary for every business.
PPC stands for pay-per-click. It is a form of marketing in which you pay for each time a user clicks on your advert. PPC can come in many forms, including shopping, display adverts and videos, but paid search is the most popular form of PPC advertising.
PPC stands for pay-per-click, whereas CPC stands for cost-per-click. Pay-per-click is a type of advertising, where you will pay when someone clicks on your ad, whereas cost-per-click is a performance metric which lets you know (on average) how much each click costs you.
SEM stands for Search Engine Marketing, which encompasses PPC (pay-per-click) and SEO (search engine optimisation). PPC and SEM are not the same thing, however, PPC falls into the category of SEM. For example, as part of your overall SEM strategy, you may decide to run a PPC campaign on Google Ads.
An impression in PPC marketing is a metric used to show how many times your ad has been seen. For example, if your Google Search ad has 1000 impressions, it has been seen 1000 times.
PPC and SEO can work together to form your SEM (search engine marketing) strategy. Using PPC, you have the ability to pay for clicks on keywords that might be too competitive for you to rank organically for. SEO is more of a long-term solution, however, the benefit is you don’t have to pay for clicks.
PPC bidding usually works by placing a maximum cost-per-click bid that you are willing to pay for each click on your chosen keywords. The position that your advertisements are shown on the search engine results page (SERP) depends on a combination of your bid and your quality score.
The amount that PPC advertising will cost you depends on many factors including the keywords you choose to target, their search volume, your bid and your budget. The average cost-per-click you will pay can vary wildly depending on which industry your business is in, with insurance, loans and mortgages being some of the most expensive terms to advertise.
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