Paid advertising online, often called pay-per-click (PPC), is a powerful tool in any digital marketing strategy. Most websites offer paid-for placements on their sites that can be precisely targeted.

We specialise in PPC Advertising and can manage your Search Engine Marketing needs.

PPC Advertising

NoVoodoo is a digital marketing agency, based in Lincolnshire, who specialise in PPC Advertising, whether it is search ads or google shopping, we will create the perfect PPC strategy for you company and your goals. At NoVoodoo we don't just create a PPC strategy, we actually look at what will benefit your business goals and choose the right PPC elements to achieve these. PPC (pay-per-click) is a model of online advertising where advertisers will be charged each time one of their advertisements is clicked. Although there are many types of PPC advertising, the most common is paid search advertisements, which appear on search engines such as Google and Bing.

Why should I use PPC?

PPC advertising enables you to reach users when they are directly searching for your products or services on search engines such as Google and Bing. PPC can drive relevant traffic to your website, as well as driving conversions such as contact form leads, phone calls and transactions.

With any advertising, it is important to understand exactly what your goals are and what you are trying to achieve. From there, you can begin to think if PPC could help you achieve these goals. PPC can produce even more effective results when used in conjunction with other methods of marketing such as social media marketing. The ability to reach your users across multiple digital platforms such as Google, Instagram, Bing and Facebook allows you to be present whichever social media your users are using and however far along they are in the buying cycle.

PPC Advertising Platforms

Although many people automatically think of Google when it comes to PPC advertising, this isn’t the only platform available. It is important to consider exactly who your target audience is, where they will be present and also what will deliver the most results in a cost effective way.

Different search advertising platforms will have varying users, in both the amount of users and the demographics of these users. For example, Google is by far the largest and widely used search engine, with over 3.5 billion searches happening on Google every day. For this reason, Google Ads is often the platform where many companies choose to implement PPC into their marketing strategy as the volume of users available to target is much higher.

On the other hand, Bing Ads (now Microsoft Advertising) has a much smaller userbase, however these users tend to be of an older demographic, so if this matches your target audience, you may find that you get better results than on Google.

Why Choose NoVoodoo For Your PPC Marketing?

Our team will research your target market and find the best ways to increase your traffic with PPC. Whether you want to increase top of the funnel traffic with display advertising or bring back returning visitors through retargeting.

Increase your revenue with PPC from GoogleAd text advertising to Youtube in-stream video marketing. We will find the right channels for your target audiences.

Your brand is vital to long term success so reaching your desired audience with your message is key. Our team can find out where your audience spend time browsing online and increase your reach over these digital channels. 

Digital marketing is vast and so your message can end up all over social media, Google and Youtibe, but if you haven't made detailed targeting a priority with the inclusion of funnels you will be wasting a lot of money. Our team will make sure every marketing message is hitting the right audience at the right time.

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More information about PPC that you may find useful

Learn more about PPC

What does PPC mean?

PPC stands for pay-per-click. It is a form of marketing in which you pay for each time a user clicks on your advert. PPC can come in many forms, including shopping, display adverts and videos, but paid search is the most popular form of PPC advertising.

Are PPC and CPC the same?

PPC stands for pay-per-click, whereas CPC stands for cost-per-click. Pay-per-click is a type of advertising, where you will pay when someone clicks on your ad, whereas cost-per-click is a performance metric which lets you know (on average) how much each click costs you.

Are PPC and SEM the same?

SEM stands for Search Engine Marketing, which encompasses PPC (pay-per-click) and SEO (search engine optimisation). PPC and SEM are not the same thing, however, PPC falls into the category of SEM. For example, as part of your overall SEM strategy, you may decide to run a PPC campaign on Google Ads.

What are PPC impressions?

An impression in PPC marketing is a metric used to show how many times your ad has been seen. For example, if your Google Search ad has 1000 impressions, it has been seen 1000 times.

How do PPC and SEO work together?

PPC and SEO can work together to form your SEM (search engine marketing) strategy. Using PPC, you have the ability to pay for clicks on keywords that might be too competitive for you to rank organically for. SEO is more of a long-term solution, however, the benefit is you don’t have to pay for clicks.

How does PPC bidding work?

PPC bidding usually works by placing a maximum cost-per-click bid that you are willing to pay for each click on your chosen keywords. The position that your advertisements are shown on the search engine results page (SERP) depends on a combination of your bid and your quality score.

How much does PPC cost?

The amount that PPC advertising will cost you depends on many factors including the keywords you choose to target, their search volume, your bid and your budget. The average cost-per-click you will pay can vary wildly depending on which industry your business is in, with insurance, loans and mortgages being some of the most expensive terms to advertise.


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