Top Digital Marketing Tips during the COVID-19 Outbreak.

The recent COVID-19 outbreak has drastically impacted the processes of many businesses. Many companies today have been crippled; some even have to go on a temporary hiatus. As schools, workplaces, business establishments, and even public places have been locked down in most countries across the globe, companies now find it hard to run and operate.

Top Digital Marketing Tips during the COVID-19 Outbreak.

The recent COVID-19 outbreak has drastically impacted the processes of many businesses. Many companies today have been crippled; some even have to go on a temporary hiatus. As schools, workplaces, business establishments, and even public places have been locked down in most countries across the globe, companies now find it hard to run and operate.


On a positive note, it’s a good thing that some businesses are still able to continue operating through the aid of digital technologies, which has caused many employees to work remotely. Even digital marketers can continue to perform marketing efforts, whether through Search Engine Optimisation (SEO), pay-per-click (PPC), social media marketing, and even content creation.


If the coronavirus outbreak has impacted your digital marketing efforts, here are a few tips you may want to consider for various parts of your efforts. Keep on reading for your reference.



1. Search Engine Optimisation (SEO)



When it comes to SEO during the coronavirus outbreak, the focus now should be more on the content, apart from optimising the site and building links. Users need relevant and valuable pieces of information now more than ever. When it comes to this, you can sort your action plan into two courses of action – during the initial step and throughout the period.


For the initial step that you should take, now is the time to update your website. Processes to accomplish include updating your site’s contact form, footer, and other informational section. You should also publish vital content on your blog regarding changes in operating procedures, and review recurring content, sponsorship, and any paid advertising. 


Throughout the whole period, it’s best to consider what content to post, cover essential subjects or topics that will resonate with the audience, and pursue even more engagement and make sure to build trust.



2. Social media marketing



Particularly during this outbreak, social media channels are the best platforms to communicate with consumers. As people are confined to the comforts of their homes, they are most likely to use social media and interact with people. Now is the best time to get their attention and pursue various forms of engagement.


There are a few crucial steps that you can take for your social media marketing. First, use your social media accounts to inform customers about any changes to your products or services. Second, utilise the social media platform as an alternative form of customer service. Third, you can start a social media group so that people can join for ongoing updates and discussions. Finally, you can take advantage of Facebook’s Messenger to respond to queries, issues, and concerns.



3. Pay-per-click (PPC) advertising



Due to the outbreak, you can expect a significant change in consumer behaviour. Common scenarios include an increasing number of people working at home and a substantial reduction in online shopping. Given these circumstances, consider updating your marketing budget, ad copies, and scheduling for your PPC campaign.


There are a few essential steps to take for your PPC campaign during this period. First, ensure that your budget is properly used for your campaigns and keywords. Second, set proper scheduling where your ad copies are displayed at the right time. Third, check your ad copies to make sure their tones and messages are appropriate. Finally, reevaluate your KPIs to reflect the current state of sales and marketing.



Conclusion



Sure, the coronavirus may have led consumers to stay at home and work remotely. Yet, there are still a few things that you can do for your business – digital marketing is one of them. That said, make sure to follow some of the valuable tips outlined above, whether for your SEO, social media marketing, or PPC advertising. Doing so can help your business get by for months, even during the COVID-19 outbreak.


We are a full-service digital marketing agency based in Lincolnshire, with expert teams concentrating on PPC, SEO, Social Media Marketing and Conversion Rate Optimisation. If you need help you with your digital marketing strategies amid the COVID-19 outbreak, get in touch with us today to see how we can help!