4 Reasons Your Digital Marketing Is Underperforming

In this time and age, it’s not enough to just employ some forms of digital marketing. As a business, you’ve got to make sure they work and that you aren’t just wasting your time, money, and effort.

4 Reasons Your Digital Marketing Is Underperforming

In this time and age, it’s not enough to just employ some forms of digital marketing. As a business, you’ve got to make sure they work and that you aren’t just wasting your time, money, and effort. Whether it’s Search Engine Optimisation (SEO), pay-per-click (PPC) campaign, content marketing, or social media marketing, you have to monitor your strategies, track your performance, see if they yield positive results, and if not, make the necessary adjustments. 


That said, here are four reasons your digital marketing is underperforming. Keep on reading to know what you need to do to level up your marketing gameplan.



1. Rigid competition in SEO



It’s not enough that you start optimising your website. You have to be patient with redesigning your website, producing relevant pieces of content, and building links over time. You have to monitor your progress and make some necessary adjustments until you start seeing a significant result in your ranking in the Search Engine Results Pages (SERP) environment. 


Know that every business with a website in your industry strives to get the top spot. If you let down your guard in your SEO implementation, it’s easy to get lost in the competition. Remember that it’s a tough SEO competition in the market out there.



2. High traffic, low conversion



It’s one thing to drive traffic to your website; it’s another to convert visitors into paying customers. Sure, you may be successful in your SEO implementation. You’ve got the top-ranking, and you see potential customers visiting your website—but then it stops there. 


These visitors chance upon your web page and simply end up bouncing off your page without getting converted. The key here is to create a great user experience on your website. The reason customers visit your site is that you may offer something they might just need. If you enhance their user experiences on your web pages, you increase your chances of converting them.



3. Not setting metrics or have the wrong ones



As mentioned, digital marketing isn’t just about execution. For the most part, you have to monitor the performances and reevaluate your implementation before you can see actual results. 


Before you start implementing your digital marketing strategies, you have to set your metrics or Key Performance Indicators (KPIs). Your KPIs are your guiding light in what you hope to achieve for your business. Without these, your digital marketing strategies will lose their direction. If you set the wrong metrics, you won’t get the results you aspire to achieve in the first place.



4. Utilising wrong platforms for campaigns



As a digital marketer, you are well aware that there are different platforms to utilise. These include your website, social media channels (such as Facebook, Instagram, or Twitter), email, and e-commerce platforms, among others. It means that your opportunities are endless in the digital world. 


However, you’ve got to make sure that the campaigns you implement are appropriate for the platforms you use. For instance, if you want to pursue a PPC campaign, you have to consider if you’ll thrive more on Facebook or Google network. You try and see what works best for your business.



Conclusion



The digital marketing strategies you employ should help and not mar your business. You should reap what you sow and not just waste money, time, and effort. 


Be wary of the four apparent reasons your digital marketing isn’t performing well—rigid SEO competition, low conversion, no or wrong metrics, and incorrect use of platforms. From there, reevaluate your marketing objectives, set solid marketing plans, and execute them properly. After all, digital marketing is often a trial and error method. Changes are inevitable to see what works for your business.


We are a full-service digital marketing agency based in Lincolnshire. If you need help you with your digital marketing strategies, get in touch with us today.