3 Valuable Tips in Boosting Your PPC Campaign Performance

PPC campaigns can be a costly investment, but they can help you achieve your marketing goals. That said, here are three valuable tips in boosting the performance of your PPC campaign to ensure that it's worth paying for.

3 Valuable Tips in Boosting Your PPC Campaign Performance

In the world of digital marketing, Pay-per-click (PPC) marketing has been employed by many businesses from around the world. For the uninitiated, PPC is a form of advertising that endeavours to essentially drive traffic to a website by displaying ads that prompt users to click on them. When an ad is clicked, you are bound to pay the publisher as agreed.


PPC campaigns can be a costly investment, but they can help you achieve your marketing goals. That said, here are three valuable tips in boosting the performance of your PPC campaign to ensure that it's worth paying for.



1. Select the right platform for your PPC campaign



Know that there is a handful of advertising platforms that you can resort to for your PPC campaign. The first step is to decide on which platform to run your campaign. That said, below are three common channels for PPC marketing:



  • Google ads: Google advertising is said to be the most popular PPC campaign among marketers today. Basically, Google ads allow you to pay for the high-ranking position on Google's network, where you can create campaigns in the form of a display ad, a search ad, or a video ad.

  • Facebook ads: Facebook, being one of the most popular social media channels, allows you to put your "sponsored" posts on the newsfeeds of users. With Facebook, you can select your advertising goal, target market, ad budget, and even ad format. It will then post on the users' news feeds based on the filters that you have set.


Twitter ads: This social media channel also works similar to Facebook. Using the advertising platform, you can choose various advertising objectives — app installs, new followers, tweet engagements, and website traffic, among others. Twitter will then post on the users' news feeds based on those objectives.



2. Determine the ad type you want to utilize



Once you choose a particular platform to post your ads on, you can determine the specific type of ads you want to pay for clicks. Below are the three common PPC ads:



  • Display ads: These banner ads can appear anywhere in the Google networks — Gmail, YouTube, and similar domains within Google.

  • Search ads: These search ads on Google show your chosen landing page in the form of a hyperlinked search result when users type in specific search terms. 


Video ads: These ads appear across YouTube and certain Google-partner platforms, where you can run your video ads before, during, or at the end of various videos.



3. Set your ad budget and bidding tactic



PPC campaign budget is a crucial part of your overall marketing gameplan, and your budget will determine how much you're willing to pay for the clicks. Here's how it works:



  • Google ads: You'll have to set a daily budget for Google ads.

  • Twitter and Facebook ads: You will have to select the increments you want your payments to be in.


Know, however, that not all topics and audiences have equal value. This means that certain interests, audience segments, and search terms may be different in terms of cost per click.



Final words



Employing the use of PPC marketing is particularly valuable to your business because most advertising platforms get massive amounts of traffic and delivers the most impressions and clicks to your ads. With these clicked ads, though paid, you'll drive customers to your website, and that can translate into many opportunities – from lead generation down to sales conversion.


We’re a full-service digital marketing agency in Lincolnshire. If you need help with your digital marketing strategies, particularly your PPC campaigns, get in touch with us today to see how we can help!