Lead Gen Conversion Tracking

It is important to track conversions on your website, whether you have an e-commerce or a lead generation company, as they give a great indication as to how you’re performing.

Lead Gen Conversion Tracking Agency

If you have a lead generation website, you will want to be tracking phone calls and contact forms (if they are relevant to your business) as conversions. However, as a conversion is simply an action that you’d like a user to take on your website, you should also be tracking other conversions (where relevant), such as: Page views Live chat Brochure download Phone call Session duration At NoVoodoo, we ensure that not only the key conversions for your lead generation company are being tracked, but also that we are tracking and utilising more granular conversions, and creating audiences from these for remarketing purposes.

More information about Conversions & Data that you may find useful

Learn more about Lead Gen Conversion Tracking

What are the best lead generation analytics tools?

Google Analytics is fantastic for lead generation sites, as it enables you to easily track both lead generation specific conversions (such as contact form submissions) and more general conversions (such as page views), as well as being free to use and easy to set up.

Google Analytics enables you to look at the performance of your site on both a macro and micro level. For example, you can look at your entire site's conversion rate, or you can look at more specific data for channels, audiences, products and website pages. An example of this would be the conversion rate for a specific Google Ads keyword or the conversion rate of women aged between 45-54 in Lincoln.

Which are the most important KPIs/metrics for a lead generation business to track?

For a lead generation site, you will definitely want to keep track of your:

Contact form submissions
Phone calls
Lead gen conversion rate
Bounce rate
Exit rate
Average session duration
Cost-per-acquisition/cost-per-lead
Customer lifetime value

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