Conversion Rate Optimisation - or CRO - is the process of improving the user experience of your website, in order to increase the percentage of website visitors that take the desired action.
Tracking conversions for your business/website is a vital part of understanding your customers, site usability, and performance of marketing campaigns. A conversion, even for an e-commerce business, isn’t exclusive to a sale. A conversion is simply an action that you’d like your user to take.
There are many different conversion rate tools available and it can be tricky to decide which one might be best for your needs. Luckily, many offer a free trial, which means you can try before you buy. Instapage is a great example of software which enables you to create custom landing pages and split test for the best results.
Behavioural analytics is data that informs you how your customers behave on your website or app. The better you understand your customers, the more you will be able to tailor your website/app to suit them, thus resulting in better conversion rates.
Important factors to take into account are:
Which features of your website/app your customers use and don’t use
What your customers find challenging
How your customers get the most value from your products
Conversion Rate Optimisation is a complex, ongoing process. There are many different tasks you can complete to begin the process of CRO. For example:
Split testing call to actions - this may include changing the colour or the messaging
Reduce form fields - by only including the vital form fields, you can reduce the time it takes a customer to take to contact you, making it more likely for them to do so
Change images - split testing different images on your site can make a big difference, e.g. stock photos vs real
Form placement - simply changing the location of your contact form can massively impact conversion rate
Websites are driven by users. So, it makes sense right to create a good user-focused experience to get the most from your website. If you are looking to increase website conversions and keep users coming back to your website heatmaps can help you collect data on how people interact with your website.Read More...
PPC campaigns can be a costly investment, but they can help you achieve your marketing goals. That said, here are three valuable tips in boosting the performance of your PPC campaign to ensure that it's worth paying for.Read More...
In this time and age, it’s not enough to just employ some forms of digital marketing. As a business, you’ve got to make sure they work and that you aren’t just wasting your time, money, and effort.Read More...